Publicity campaign in the classroom

erschienen in „The Broken Rifle“ ( Nr. 88 – März 2011

- Recruitment and publicity of the Germany military in schools -

The German military has two fundamental problems. The first problem is related to personnel: in 2009, the German Bundeswehr should have recruited 23,700 new soldiers [1]. But with 21,784 new recruits, the target was not reached — in the previous years the target usually was reached. In 2009, 14,000 open positions could be filled with external applicants, and almost 7,800 soldiers could be won through recruitment within the military — for example from the pool of serving conscripts. With the suspension of conscription in Germany from summer 2011, the German Bundeswehr will need to recruit completely from the civilian public.
The second problem is related to the acceptance of military operations abroad within the German population: an opinion poll of the renowned polling institute Allensbach on behalf of the conservative newspaper Frankfurter Allgemeinen Zeitung from May 2010 concludes not only a massive rejection of the Afghanistan deployment of the Bundeswehr with 65% of those polled, but also in general opposition within the German population to military operations abroad of the Bundeswehr.[2]

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